7 Winning Business Tools for Small Businesses

As a freelance designer, the right tools can significantly impact productivity, creativity, and organization. After a few years of testing different platforms, I’ve found these business tools to be the most beneficial. They allow me to streamline processes, manage client relationships, and create high-quality designs that align with my vision. Let’s get into it:

1. Showit: The Creative Web Designer’s Dream

Showit is my go-to platform for building custom websites. It’s a favorite for creatives because of its flexibility and design freedom.

• Drag-and-Drop Interface: Design websites visually with zero coding needed, making it easy to create unique, responsive websites.
• WordPress Integration: Combines the flexibility of Showit’s design capabilities with WordPress’s robust blogging features.
• Customizable Designs: Allows for full creative freedom with no templates or constraints, perfect for creating fully branded, one-of-a-kind websites.
• Want a free month of Showit? Click here and use the code ivorypenn2024 when you sign up!

2. Flodesk: Simplified Email Marketing

Email marketing can be daunting, but Flodesk simplifies the process, allowing me to create stunning email campaigns that resonate with my audience.

• Beautiful Templates: Drag-and-drop builder with visually appealing templates to create emails that compliment your brand.
• User-Friendly Interface: No tech expertise required, allowing you to build and send newsletters quickly and efficiently.
• Flat Pricing: No more worrying about list sizes—Flodesk offers a flat rate, so you can grow your list without additional costs. Trust me, try the others and watch your rates climb. *eyeroll*
• Get 50% off your first year here.

3. HoneyBook: Your Business on Autopilot

Managing the administrative side of freelancing can be overwhelming, but HoneyBook makes it easy to stay organized and professional.

• All-in-One Client Management: Handles everything from contracts and invoices to communication, helping you keep track of all your projects.
• Automated Workflows: Streamlines repetitive tasks, like sending proposals or follow-ups, saving time and ensuring nothing gets overlooked.
• Project Tracking: Easily monitor project progress, deadlines, and client communications in one place.
• Sign up here and receive a discount according to your subscription.

4. Canva: Design Made Easy

For quick designs that need to be visually appealing but done in a snap, Canva is my go-to tool.

• Intuitive Interface: Easy to use for both beginners and professionals, allowing for fast, high-quality design creation.
• Extensive Template Library: Offers a wide range of templates for social media, presentations, and marketing materials, saving time on design tasks.
• Collaborative Features: Share designs with clients for feedback, or hand off templates so they can update them independently while keeping brand consistency.

5. ChatGPT: A Creative Brainstorming Partner

As a designer, creativity is key, and ChatGPT has become my secret weapon when I need inspiration or help crafting content.

• Idea Generation: Quickly provides blog post topics, design concepts, and copy suggestions to jumpstart creativity.
• Content Assistance: Helps draft emails, social media posts, or even refine proposals, saving time and improving messaging.
• Problem Solving: Offers solutions to design dilemmas, giving me fresh perspectives and ideas to explore when I’m stuck.

6. Google Business Manager: Building Local Visibility

Every business owner needs to be visible to potential clients, and Google Business Manager is essential for boosting local SEO.

• Increased Local Visibility: Improves search rankings so clients in your area can easily find your business.
• Customer Reviews: Encourages clients to leave feedback, building credibility and attracting new business.
• Easy Updates: Manage business hours, locations, and services in real-time, keeping your information accurate and up to date for potential clients.

7. Pinterest: A Search Engine and Blog Promoter

While many see Pinterest as just another social media platform, I use it as a powerful search engine and traffic driver for my blog.

• Drive Website Traffic: Pins linked to blog posts, portfolio pieces, and services help drive organic traffic to your website.
• Long-Term Promotion: Unlike social posts that disappear in a feed, Pinterest pins remain searchable for months, bringing consistent visibility.
• Design Inspiration: It’s a rich source of design trends, mood boards, and creative inspiration, helping you stay ahead in your field.
• Follow me!

Wrapping Up

These tools have become indispensable to my workflow as a freelance designer. Each one helps me manage various aspects of my business, from design creation and client relationships to marketing and content generation. Whether you’re just starting out or looking to refine your processes, I highly recommend trying these tools to take your freelance business to the next level.